Building your success...
Great projects start with savvy design. You can put our dynamite team of talented and diversified designers to work for your business. Our veteran team delivers brand-building design...from competitive edge concept development to working drawings. And we love doing it. Our expertise ranges from complete and compelling sales environments to extraordinary exteriors and spot-on strategic marketing tools.
We've been incorporating the legendary How Mac quality letters into fresh design ideas for over 25 years. We can be your silent, secret design weapon, wearing your hat and working for your success. How can we help you? Get connected with our creative team at www.schelldesigngroup.com.
Check 'em out, our case studies tell "the HowMac/SDG story" best.
Islander's Espresso & Eatery
Lively, contemporary, community gathering place.
Community is the overriding theme for Islander's Espresso & Eatery. This restaurant invites the island to a gathering place boasting mouth watering cuisine, local artwork and Pacific Northwest style architecture.
Project components include design and implementation management for:
- Logo and brand development
- Proprietary product logos and custom packaging
- Interior and exterior menu development
- Interior and exterior signage
- Custom garment production
Materials: Custom dimensional letters. Rusted patina steel, vinyl letters and output.
Client Comments:
"Schell Design Group worked closely with me to develop both a strong identity and a comprehensive signage system. The creative project design complements on our distinctive architectural theme and uses materials innovatively. Project management was thorough and fabrication/implementation was timely and seamless. I consider SDG a part of my development team for future projects."
Jeff Ericson, Owner/Developer
Camano Commons
White Salmon Lodge
Environmentally Integrated Design
The award winning White Salmon Day Lodge serves Mount Baker skiers and visitors with a full food service and spectacular views of Mt. Shuksan. The $2.5 million three story lodge was constructed with materials indigenous to the North Cascades such as hand-peeled timber logs, columnar basalt, cedar shakes and high-fired custom clay tiles.
An integrated wayfinding and signage system creatively adds interest and texture using custom tile faces and footprints of ten indigenous birds and animals. Copper salmon sculptures form part of the railings and stairways boast hand-carved animal newel posts, adding dimension and authenticity. These elements were significant contributions to fulfilling the United States Forest Service requirement that the lodge serve as an interpretive center for the North Cascade Wilderness area.
Project components include design and implementation management for:
- Menus with copper faced dimensional letters
- Copper salmon logos
- Dimensional signage and wayfinding system
- Custom animal tiles (not by HowMac)
Materials: Dimensional letters. copper, ceramic, vinyl graphics.
Peoples Bank
Elegant Retail Environment
Peoples Bank began as a single bank in 1920 and their expansion efforts now include offices in Whatcom, Skagit, Island, Snohomish, King, Kitsap and Chelan/Douglas Counties. The warm and inviting branches range from 450sf to over 7,000sf.
Project components include design, implementation management and budget control for:
- 18 Northwest Washington locations
- Interior identity and retail sales signage
- Exterior building and/or freestanding signage for locations
- Freestanding interior directories
Directive:
- To design/fabricate an exterior signage system for a established multi-location business.
- Design to build on established brand, protect and maximize brand equity and customer loyalty.
Materials: Dimensional letters, aluminum, acrylic and vinyl.
Client Comments:
"Schell Design Group has been a resourceful, dependable partner providing creative design services which have helped to define and extend our brand across the Northwest. They have also provided procurement management, often on very tight timelines, providing project oversight and quality control management.
Steve is versatile. Whether leading the creative process with our senior management team or coordinating with our facilities group, he is respected and relied upon. I am happy to recommend the Schell Design team as a signage design and procurement ally for any business."
Anthony Rapanich, Executive Vice President
Retail Sales & Marketing
Food Pavilion
Engaging The Community
Schell Design Group collaborated with northwest grocery leader Brown and Cole with the goal of producing a prototype Food Pavilion store that effectively engages and reflects the communities served. One of the successful solutions that captures unique local color includes lively, large scale dimensional perimeter murals that showcase local faces, produce, lifestyle and environment. The successful created sales environments integrate a palette of warm colors, textures and patterns that reinforce this community based brand.
SDG project components include design and implementation management for:
- Logo design
- Brand development
- Aisle markers
- Interior and exterior signage
- POS signage
- Custom departmental displays
- Interior décor and color palette
- Project and budget management
Materials: Custom dimensional letters, photo murals, acrylic and vinyl letters.
Eagle Food Center
Compelling and Dynamic
Schell Design Group developed a newly branded prototype store to give Eagle Food Center traction in their highly competitive midwest marketplace. Every interior and exterior expression of the freshened brand was creatively redefined; store name (Foodco), logo development for store and departments, signage, décor, wayfinding, POS signage, banner and customized employee attire.
SDG project components include design and implementation management for:
- Logo and brand development
- Environmental graphics
- Signage and wayfinding
- Interior decor
- POS signage
- Departmental branding
Materials: Custom dimensional letters. Banner material, acrylic and vinyl letters.